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Buffett’s Margaritaville Empire Coming to a Ballpark Near You

October 20th, 2019


If you have a minor league or major league baseball team in your city, you may have noticed that they’ve had a Margaritaville night recently.

Bill Shea at The Athletic has an article on Buffett’s move into baseball: Sports fanatic Jimmy Buffett is bringing his $1.5 billion ‘Margaritaville’ empire to a ballpark near you

A catchy four-minute, 10-second song about a salty tequila cocktail and failed relationships topped out at No. 8 on 1977’s Billboard Hot 100 chart. But it has evolved over four subsequent decades into a lifestyle anthem for a brand that continues to grow, in part, because of its increasing presence in America’s ballparks and arenas.

The song, of course, is Jimmy Buffett’s “Margaritaville.”

It’s also the name of Buffett’s $1.5 billion corporate business empire that includes music, apparel and merchandise, a satellite radio station, hotels, casinos, retirement communities, beer, liquor, food, New York Times best-selling books, a Broadway musical and now the “Coral Reefer” marijuana brand.

This year, 16 major-league and 25 minor-league baseball teams held official “Margaritaville” theme nights at their stadiums to goose revenue, the company said, and the promotion resulted in thousands of additional ticket sales. A couple of NHL…

Read the full article at The Athletic.


Tagged in Business Empire, Sports

Buffett to Launch Line of Cannabis Products This Week

April 17th, 2019


Jimmy Buffett will launch a line of cannabis products called Coral Reefer this Friday.

From the press release:

Surterra Wellness, one of the nation’s fastest growing health and wellness companies, will officially kick-off the national launch of the Coral Reefer™ cannabis brand, a range of wellness-focused cannabis products and lifestyle merchandise, in Florida on April 19. The highly anticipated Coral Reefer brand will initially be exclusively distributed through the more than 20 Surterra Wellness Centers located in most major cities throughout Florida, and will roll-out in other states, including California and Nevada, by mid-summer 2019.

“It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s,” singer, songwriter and best-selling author, Jimmy Buffett said. “But life is supposed to be about having fun and staying healthy enough to enjoy it. I think Coral Reefer will help a lot of folks do that.”

Surterra Wellness developed Coral Reefer in collaboration with Jimmy Buffett and the Coral Reefer team based on a landmark global licensing deal. The new Coral Reefer cannabis brand aims to enhance peoples’ lives while representing the carefree, relaxed roots of Key West. The launch of Coral Reefer represents a new approach of bringing cannabis and lifestyle products to consumers through an exclusive collaboration with an established, iconic, global brand.

At launch, Coral Reefer will offer a selection of cannabis-based product formulas available in both disposable and reusable battery vaporizer formats and branded merchandise, including hats and t-shirts. The uniquely designed vape pen called the TideRider™ embodies the spirit of the brand with a sleek surfboard design, variable temperature controls and advanced ceramic coil technology for a clean and consistent vaping experience. All branded products feature the new signature Coral Reefer logo, a distinctive tropical design and Key West-inspired colors.

Later this year, the Coral Reefer brand plans to extend its product line to include edibles, topicals, pre-rolls, and CBD only formulas, inspired by tropical summer days. The expanded product selection will provide alternative ways to access the beneficial effects of cannabis, offering even more ways to unwind, relax and de-stress.


Tagged in Business Empire

New Margaritaville Brand Erectile Dysfunction Treatment Available

April 1st, 2019


Continuing his movement into markets geared towards active adults, Jimmy Buffett has announced an over-the-counter (OTC) treatment for erectile dysfunction called Changes in Erections, Changes in Affections. The all-natural treatment uses a proprietary blend of herbal remedies including ginseng and dehydroepiandrosterone (DHEA) to restore men’s sexual performance and libido.

Daytona Beach Latitude Margaritaville resident Justin Dantz is excited for the new offering from Margaritaville. “It’s been a struggle for a long time,” Dantz says. “But with the help of Margaritaville brand ED treatment, it’s always 12 o’clock somewhere, if you know what I mean.”

Dantz’s wife Tiphanie has been pleased with the results so far. “Before Changes in Erections, I was extremely dissatisfied with our love life, but now I’m only mildly dissatisifed!”

Changes in Erections, Changes in Affections will be sold at all Margaritaville locations, GNC, Walgreens, and CVS, as well as the general stores at the various Latitude Margaritaville retirement communities. Samples will be given out at Buffett’s 2019 Son of a Son of a Sailor Tour shows.

Be sure to also check out Buffett’s Margaritaville Pleasures line of adult products.


Tagged in Business Empire

Landshark Bar & Grill Coming to Branson

September 25th, 2018


Well he’s not building a theater in Branson just yet, but Jimmy Buffett is bringing a LandShark Bar & Grill to Branson Landing in Branson, Missouri later this year:

The Branson Landing posted to Facebook Monday an image of the
LandShark Bar and Grill that will open in late 2018. It will replace Texas Land and Cattle in the town square part of the shopping and dining area.

LandShark is inspired by the great “beach joints” that once dotted the Atlantic coast. The menu is American beach food with a fresh coastal twist. The restaurant is under the Jimmy Buffett Margaritaville umbrella. You will find Jimmy Buffett-inspired items.


Tagged in Business Empire

Buffett Licensing “Coral Reefer” for Medical Marijuana Venture

September 11th, 2018


An article in Fortune details Jimmy Buffett’s latest venture: licensing the use of “Coral Reefer” to a medical marijuana company.

Jimmy Buffett has been playing with the Coral Reefer Band for well over four decades now, so it’s less than surprising to see the veteran singer-songwriter finally getting into the weed business.

The “Margaritaville” singer will license the “Coral Reefer” brand to Surterra, a big medical marijuana company whose board has since last month been chaired by William “Beau” Wrigley, Jr.—the former CEO of the Wrigley confectionery firm.

Georgia-based Surterra is currently licensed in Florida and Texas, and plans to build out cultivation space in the former state while conducting research trials on cannabinoid treatment for issues such as pain and post-traumatic stress disorder. The company has raised more than $100 million in the last few years, most recently in a $65 million round last month that was led by Wrigley’s Wychwood Asset Management.

Read more here.


Tagged in Business Empire, Coral Reefers