Buffett Files to Trademark “Coral Reefer”

posted June 30th, 2014 at 2:59 pm

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by Josh Martin

A Margaritaville-branded e-cigarette?

The Orlando Business Journal noticed an interesting trademark application filed by Margaritaville Enterprises LLC:

Is Jimmy Buffett — the Jimmy Buffett — getting ready to start selling electronic cigarettes in Florida? Or, with a bigger question mark, marijuana products?

Notice the question marks: Mr. Margaritaville didn’t return my call, and neither did the attorneys on this, so this is all unconfirmed right now.

But according to a trademark filed in January of this year, Margaritaville Enterprises LLC wants to trademark the term Coral Reefer.

According to the U.S. Patent & Trademark Office application, the trademark would be used to sell goods and services related to electronic cigarettes:

Electronic cigarettes; cigarettes; cigars; tobacco; herbs for smoking; cigarette holders; cigarette lighters; ashtrays, humidors, cigar cutters, hookahs, matches, cigar and cigarette boxes, cigarette papers, cigarette rolling machines, pocket apparatus for rolling cigarettes, smoking urns, tobacco substitute, tobacco tins; tobacco pouches; electronic cigarette refill cartridges sold empty; smoking pipes, smoking pipe cleaners, smoking pipe racks; smokeless cigar and cigarette vaporizers; tobacco grinders.

The feds have returned the application to Margaritaville to seek clarification that the applicant’s goods do not include anything marijuana related.

Read more here.


Tagged in Business Empire

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