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Margaritaville Eyewear Coming Soon

February 25th, 2010


There has been a slew of new products coming out lately from Margaritaville Enterprises, including flavored iced teas, frozen chicken wings, a new line of rum, and a line of outdoor furniture. “Margaritaville” was even trademarked for video game use last November.

Today another product was announced. Margaritaville, teaming up with Orange 21, will develop a line of eyewear that will hit retailers this summer:

The collaboration with Orange21 was a natural choice for Margaritaville, “America’s leading lifestyle brand.” Jimmy Buffett has personified the aviator/adventurer for three decades and his evocative lyrics and lifestyle have inspired a cross-generational following. The Margaritaville concept translates vividly into attire, foods, spirits, and party/tailgate essentials, attracting a diverse customer base that enjoys bringing Margaritaville with them wherever they go.

Orange21 is a premium producer of eyewear. Based in Carlsbad, California, the Orange21 brands — SPY Optic and O’NEILL Eyewear – have become market leaders in both style and quality. The addition of the Margaritaville Eyewear line to its growing stable of brands is another great story from the people who invite everyone to “Live Through Our Lens.”

“Orange21 is honored to be producing this line of eyewear for Jimmy and for Margaritaville. Jimmy’s life work continues to touch so many people and has basically defined the notion of FUN for all the right reasons. That’s the kind of friends we like to hang with!” says Stone Douglass, CEO of Orange21. “Adding Margaritaville Eyewear to our lineup is a continuation of our multi-branded strategy at Orange21 and we look forward to continued success as an expanding and authentic leader in the lifestyle eyewear market.”

Learn more about Jimmy’s business empire here.


Tagged in Business Empire, Margaritaville Eyewear