Dolphin Stadium May Be Renamed “Landshark Stadium”

posted May 1st, 2009 at 11:33 am

2 Comments »
by Josh Martin

The Miami Herald reports that Dolphins Stadium in Miami will likely complete a naming rights deal with Landshark Lager:

Dolphin Stadium, which has not had a corporate name since 2005, likely will complete a naming rights deal with Landshark Lager, a beer brewed by Anheuser-Busch, the stadium’s president said Friday morning.

The stadium could be renamed Landshark Stadium, though Dolphin Stadium president Bruce Schulze would not confirm the exact likely new name.

”We’ve been in conversations,” Schulze said, declining to comment further.

A second person close to the talks said the sides had discussed a short-term deal, perhaps only for one year or less, but the length remained under discussions. Dolphin Stadium will play host to the Super Bowl next February.

The beer is marketed as part of Jimmy Buffett’s Margaritaville brand. The Miami Herald reported Wednesday that Dolphins and stadium owner Stephen Ross has discussed opening a Margaritaville themed-area inside Dolphin Stadium, and the naming rights deal would fit within that plan.

Ross reportedly has approached Buffett about becoming a minority owner in the team, but Ross had not reached a deal with any minority partners as of earlier in the week, according to an official close to the owner.

Update – When Buffett was asked about it at Monday’s Hawks-Heat game, he said “You’re going to find out real soon. Real soon. It’s going to be great.”

A press conference to announce the deal could be held next week.


Tagged in Business Empire, In The News, Sports

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