Discuss anything related to Jimmy Buffett. Find more specific categories below
If you take a look at the front page(s) of the mville website, it seems pretty apparent to me that they're selling a lifestyle/brand, and the "Jimmy"/music portion has become less of the focus. I'd say they are positioning themselves to ensure they are still a lifestyle brand long after Jimmy retires from touring.
"A little Cape Cod sand oozing out of my shoes..."