McDonald's to eliminate 8 menu items
Posted: Wed Dec 10, 2014 5:30 pm
McDonald's is sending 8 items to the chopping block and maybe even getting rid of some ingredients,
as the fast-food chain tries to revamp it's supersize-me reputation.
The chain announced plans to speed up service time by simplifying the menu and reducing the
number of Extra Value Meals from 16 to 11 during an investor meeting Wednesday.
The chain plans on reducing choices of various items, meaning instead of four quarter-pound options,
consumers will have one.
According to McDonald's spokeswoman Becca Hary, the "cleaner menu board" is already being tested
at several locations in the U.S.
The changes come as the fast-food giant struggles to hold on to customers after the company reported
another monthly decline in U.S. sales. In November, sales fell 4.6%, the Associated Press reports.
In order to stay in the playing field, McDonald's is banking on its new "Create Your Taste" program,
where consumers can customize their sandwiches.
as the fast-food chain tries to revamp it's supersize-me reputation.
The chain announced plans to speed up service time by simplifying the menu and reducing the
number of Extra Value Meals from 16 to 11 during an investor meeting Wednesday.
The chain plans on reducing choices of various items, meaning instead of four quarter-pound options,
consumers will have one.
According to McDonald's spokeswoman Becca Hary, the "cleaner menu board" is already being tested
at several locations in the U.S.
The changes come as the fast-food giant struggles to hold on to customers after the company reported
another monthly decline in U.S. sales. In November, sales fell 4.6%, the Associated Press reports.
In order to stay in the playing field, McDonald's is banking on its new "Create Your Taste" program,
where consumers can customize their sandwiches.