Forbes Details Buffett’s Business Empire

posted August 14th, 2017 at 8:01 am

2 Comments »
by Josh Martin

Forbes has an article on Jimmy Buffett’s business empire: How Jimmy Buffett Turned Hit Song ‘Margaritaville’ Into A Multibillion-Dollar Empire

Jimmy Buffett’s classic hit “Margaritaville” is celebrating its 40th anniversary this year. The song debuted on the 1977 “Changes in Latitudes, Changes in Attitudes” album and quickly took on a life of its own, becoming a state of mind and way of life rooted in fun and escapism for those “growing older, but not up”.

The song about life in this euphoric place where days are wasted away nibblin’ on sponge cake and watchin’ the sun bake has also morphed into a global lifestyle brand that currently has more than $4.8 billion in the development pipeline and sees $1.5 billion in annual system-wide sales. This year, Margaritaville Holdings announced a partnership with Minto Communities to develop Latitude Margaritaville, new active adult communities for those “55 and better”, including the $1 billion Daytona Beach, Florida location and a second in Hilton Head, South Carolina.

Read more at Forbes.


Tagged in Business Empire

  • hulaboy

    The link is broken.

  • Gerald Roberts

    It appears Jimmy took action on his vision of success and he hit the jackpot with no end in sight, now i’m sure he’s surrounded himself with some highly intelligent marketers over the years as well, that’s helped him really roll it out.

SUBSCRIBE


Receive a daily e-mail
with the latest news!

FIND JIMMY BUFFETT TICKETS