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Margaritaville Boning Up Media Team

posted July 6th, 2016 at 9:08 am

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by Josh Martin

Jimmy Buffett is seemingly expanding his business empire in all directions, and a new focus will be on the digital side as Margaritaville Enterprises has hired a few key people in recent months:

The digital media group of Margaritaville Enterprises, the hospitality, merchandise and media firm based on the carefree lifestyle invoked by Jimmy Buffett’s music, has made three key hires including Sarah Ramey, formerly in charge of video production and development for Gawker, as head of content.

Margaritaville Media, led by former YouTube exec Laura Lee, also has tapped Sam Keene, who previously worked at NASCAR and Red Bull, as head of digital marketing and platforms; and Talar Sarkissian, formerly with mobile-video app startup SpeakUp, as head of business development and operations. All three report to Lee, president of Margaritaville Media and chief digital officer.

Under the direction of Lee, Margaritaville Media is attempting to expand the reach of the Buffett-inspired brand to younger demographics with video series, editorial and branded content, as well as immersive digital experiences.

“With Sarah’s deep content capabilities across digital, TV and film, Sam’s proven leadership in building digital audiences for lifestyle brands and Talar’s strong operational experience, we are perfectly positioned to take Margaritaville Media to the next level and grow our company’s social presence,” Lee said in announcing the hires. “We look forward to creating fun and escapist content that continues to inspire our younger fans to embrace the Margaritaville lifestyle.”

Read more at Yahoo.


Tagged in Business Empire



Buffett to Play The Today Show

posted July 1st, 2016 at 3:43 pm

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by Josh Martin

Jimmy Buffett and the Coral Reefer Band will perform on The Today Show later this month as part of the Citi Concert Series.

Details:

Date: July 29
Hashtag: #JimmyBuffettTODAY

Fan Passes: Sign up for the Citi Concert Series on TODAY newsletter — we’ll email you when registration opens.
See the full Citi Concert Series on TODAY summer lineup here.

Viewing is on a first-come, first-served basis on the TODAY plaza, located at 48th Street between Fifth and Sixth avenues in New York City.

To get the best spot, fans should try to arrive by 5 a.m. Generally, concerts happen rain or shine.



Tagged in Television, Touring



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