Margaritaville and HSN announce the launch of Margaritaville-branded merchandise, including a mix of Margaritaville’s best-selling products and exclusive items created specifically for HSN shoppers. The launch coincides with HSN’s month-long 38th Birthday celebration and features a series of “5 O’clock Somewhere” shows each Friday, starting at 5pm ET! The first 5 O’Clock Somewhere show will also feature Radio Margaritaville’s very own Kirsten!
Shop the collection online here and be sure to tune in online to watch the first 5 O’clock Somewhere show today at 5pm ET!
Paradise will soon arrive at HSN, Inc. through an expansive new partnership with Margaritaville Enterprises that will bring an impressive range of Margaritaville-inspired culinary, home, electronics, beauty and apparel products to HSN and HSNi’s Cornerstone division brands, Frontgate and TravelSmith. The largest partnership of the year for HSNi, this new collaboration represents a dynamic new distribution platform for the fast-growing Margaritaville brand, which is influenced by the laid-back, island way of life where “it’s always 5 o’clock somewhere.”
“We’re thrilled to launch this new partnership with HSNi and provide millions of new consumers the opportunity to experience the Margaritaville way of life, wherever their current latitude,” said John Cohlan, CEO, Margaritaville Enterprises. “From our island-inspired home décor and entertaining products to our frozen concoction makers and apparel, each item in the collection embodies escapism, relaxation, paradise and the Margaritaville state of mind.”
The Margaritaville-HSNi partnership officially launches today with an assortment of 142 home products appearing on the Frontgate website. This will be supported with a Frontgate catalog mailing to 10 million U.S. homes. In mid-May, HSNi’s TravelSmith brand, will offer its customers a curated mix of apparel, swimwear and accessories for both men and women on the TravelSmith website and within its catalog, just in time for the summer travel season.