posted July 22nd, 2012 at 10:20 pm
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“It’s a simple formula: It’s about having fun,” says Lee Rifield of promoter Olympia Entertainment. “We’re really trying to create that environment Jimmy Buffett wants to be in.”
Among the frills at the pre-show party, which starts at 10 a.m. Saturday in the parking lot just north of Comerica Park:
• A 1,600-square-foot sand island with a tiki bar serving margaritas, along with a sand-diving game where contestants will turn up buried salt shakers redeemable for prizes.
• A sand beach with a stage featuring local bands Toast & Jam and Square Pegz.
• A beer tent serving Land Shark Premium Lager, the house beer for Buffett’s Margaritaville restaurant chain.
• A Ferris wheel, midway games, misting stations, a photo lounge and an appearance by Land Shark’s FinMobile.
The lot, which recently hosted the main stage of the Downtown Hoedown, has a capacity of about 10,000.
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