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Margaritaville Game Coming to Facebook and iPad

posted May 24th, 2011 at 8:31 pm

1 Comment »
by Josh Martin

Looks like Jimmy planned to use that video game trademark after all.

USA Today has an article detailing Margaritaville Online, a social game that will be available on Facebook and iPad.

The musician is collaborating with game developer THQ on a free-to-play online social game, due this year on Facebook and Apple iPad, stocked with attractions custom-built for Buffett’s Parrothead following.

“You can build a boat (and) you can build a bar. You gotta evade the pirates. You can have adventures,” Buffett says. “You can go to Margaritaville.”

Like other online games, Margaritaville Online will let players earn virtual currency to buy in-game booty and spend real money to customize their game more quickly. Buffett hopes to incorporate a feature that lets players parlay virtual goods into rewards at Margaritaville restaurants. “If you buy virtual cheeseburgers and margaritas to send to friends, that should earn you a real burger or beer at a restaurant,” he says.

Over the years, the singer has been approached with all manner of online ventures. As Margaritaville grew into a multibillion-dollar business of its own with more than a dozen restaurants and hotels, as well as food, beer and liquor products, Buffett “carefully lifeguarded” it as an entertainment property.

Online social games became “the next new, new thing,” Buffett says, but he waited “for the right time to come along and somebody who knows about (Margaritaville) and is a fan and who gets it. That is exactly what happened.”

Characters and destinations in Buffett’s game are based on his life, songs and books. There’s a Captain Tony’s Boats and Planes outpost, based on the late former Key West mayor — chronicled in the song Last Mango in Paris— as well as Joe Merchant’s Trading Post, a nod to his 1992 book Where is Joe Merchant? “They were fans, and what they put into it was exactly what you would think,” Buffett says.

Now on tour, Buffett remains involved in the development. “They come up with storyboards and lines, and I see the process. Then, I do what I do: Buffettizing. When I got the first ones and saw the characters drawn, I got to go to Margaritaville.”

Social games have become natural stages for musical stars. Last week, Lady Gaga launched a limited-edition destination in FarmVille, where players got an early listen to her new album. Last year, Dr. Dre brought his music to Mafia Wars, and Kiss brought a live concert audiocast and makeup-wearing avatars to Nightclub City. “It’s like in the old days, when you had a host of touring acts and you could see a lot of people out there,” Buffett says.

Margaritaville Online will draw more than Parrotheads, says Scott Steinberg of TechSavvy Global. “Say ‘Margaritaville’ and it instantly paints a picture,” he says. The name “stands out in a crowded field, when you can choose between Café World, Restaurant City and Treasure Isle. It may turn into the interactive equivalent of the virtual watering hole.”

Buffett’s music is in the game, and players can create their own band. Eventually, he hopes to let players input performances into tracks to identify the ultimate Coral Reefer cover band.

In the future, Buffett foresees Parrotheads at his concerts “in a parking lot, tailgating, having a beer, grilling a dog and playing Margaritaville on their iPhones or on their Blackberrys waiting to get into the real show.”

See screenshots of the game here.


Tagged in Video Games



Buffett Ends Frisco Show with a Gem

posted May 22nd, 2011 at 10:54 am

3 Comments »
by Josh Martin

After close to two full days of tailgating for many Texas fans, Jimmy Buffett and the Coral Reefer Band took the stage Saturday night at Pizza Hut Park in Frisco.

The set list was similar to recent shows, besides one notable exception: Buffett’s final encore was “Livingston’s Gone to Texas,” a song that hasn’t been performed live since 1974 or ’75.

View the full set list here.

The tour continues Tuesday in Atlanta, then Thursday in Virginia Beach, and a Saturday show in Nashville.

View the full tour schedule here and get your tickets now!


Tagged in Show Reviews



Frisco Becomes Fin Land Tonight

posted May 21st, 2011 at 2:53 am

No Comments »
by Josh Martin

The party in the parking lot has already been going for nearly 24 hours, and tonight Jimmy Buffett and the Coral Reefer Band will take the stage at Pizza Hut Park in Frisco, Texas.

Listen to the show live on Radio Margaritaville on Sirius/XM 24 or on the web at radiomargaritaville.com. Jimmy will take the stage shortly after 8 pm CT.

Frisco kicks off the late-May leg of the tour. On Tuesday, Jimmy hits Atlanta, then Virginia Beach on Thursday and Nashville on Saturday.

View the full tour schedule here and get your tickets now!


Tagged in Tickets, Touring



Photos from Landshark Bar & Grill Opening

posted May 20th, 2011 at 4:19 pm

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by Josh Martin

Jimmy Buffett’s Landshark Bar & Grill opened today in Myrtle Beach. Here are a couple of photos from the ribbon-cutting:

(hat tip Sawman71)


Tagged in Business Empire



RV’s Already Pouring Into Pizza Hut Park in Frisco

posted May 20th, 2011 at 3:52 pm

1 Comment »
by Josh Martin

Jimmy Buffett doesn’t take the stage until Saturday night, but early Friday morning the RV’s were already lining up to get into Pizza Hut Park in Frisco, Texas… one of the best places in the country for tailgating.

WFAA has a report from the scene:




Tagged in Uncategorized



Landshark Bar & Grill Opens Today in Myrtle Beach

posted May 20th, 2011 at 12:44 am

4 Comments »
by Josh Martin

Jimmy Buffett’s latest restaurant opens today in Myrtle Beach, South Carolina.

Inspired by the great “beach joints” that once dotted the Atlantic coast, LandShark Bar & Grill is the perfect blend of ocean breezes, boardwalk action, spectacular views, great food, generous drinks, your favorite beach tunes and good old fashion fun. The LandShark Surfshack (which opened earlier this week) offers an array of merchandise themed around the popular beer brand, LandShark Lager, as well as a selection of Sky Wheel souvenirs. LandShark’s laid back atmosphere, casual dining, bar and entertainment will soon be a favorite with both tourists and the Grand Strand’s local residents.

“We love Myrtle Beach and are thrilled to bring our new concept LandShark Bar and Grill to this exciting project,” said Tamara Baldanza, Director of Marketing for Margaritaville Hospitality Group. “The beach location will be the perfect spot to take a ride on the new SkyWheel, grab a bite to eat, listen to some music and hang out for a while.”

The restaurant opens after a ribbon cutting at 10 am.


Tagged in Business Empire



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