posted March 27th, 2006 at 9:04 pm
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|by Josh Martin||Tweet|
In an effort to build awareness for the needs of wildlife and engage families in a fun and interactive activity, New Line Cinema has created a program where consumers can download a HOOT DESKTOP PET, which helps fund the National Wildlife Federation’s efforts to protect owls and other wildlife and habitat around the country.
The HOOT DESKTOP PET can be downloaded from the official movie web site and other partner sites.
Consumers who “Adopt” their DESKTOP PET will be invited to fill in a form to register their pet adoption. National Wildlife Federation will receive a donation from New Line Cinema for the adoption program. Parents and children doing good also get benefits as families who adopt the DESKTOP PET will automatically be entered into a grand prize drawing for a trip for 4 to Florida, 2 concert and backstage tickets for a Jimmy Buffett concert, and the opportunity to meet Brie Larson, star of HOOT.
Read the whole article here.
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